A redesign of eHarmony's personality profile, which gives users a custom report about themselves based on their initial questionnaire results. Designed the experience to be feel special and visually rich, featuring 3d page turns. The entire book is about 20 pages for free users and 100+ pages for premium users who have upgraded.
Designed responsively with 5 target resolutions in mind.
Discovery Communication's first effort in building a large scale social knowledge platform from the ground up.
In March 2013 eHarmony kicked off a massive SEO acquisition effort, which included generating millions of pages based on user's profiles. We were unable to carry over the profile design from inside the product because it was not SEO friendly, so a brand new design approach was necessary for our efforts. A major design challenge was to maintain our user's privacy by disguising their names and real profile photos but also maintain a sense of warmth and personality. I came up with the solution of displaying 1 of many blurred out stock images that we stored in a database, assigned to profiles by ethnicity, age, and gender
The entire experience was designed responsively with a fluid grid, targeted for 1600px+ monitors, down to tablets and mobile phones.
As the first iteration of the project was being launched, our lead consultant managing the project told us this was hands down the most beautiful SEO project he had led in his career thus far.
Branding, Digital Strategy & Website Design for a Los Angeles non-profit whose mission is to empower young girls through education, training and entrepreneurship.
Rick's Café is a Casablance themed restaurant located in historic San Juan Capistrano's Regency Theatre. I worked on this project with Image Marketing Concepts and had a great time designing the layout.
While with Wieden + Kennedy, Delhi I worked on several projects for Indigo Airlines. One of which I was tasked with the adventure of designing on-air food packaging. Displayed here are designs for the following products: Mushroom Vol-au-Vents, Indigo Airwiches, Samosas, & Malabar Paranthas. The packaging was a big hit with the client as well as the passengers
The India Tube is a W+K initiated project, born out of our own personal frustrations with the status quo. We noticed that India was desperately in need of an honest, and exciting source for travel information so we went ahead and created it ourselves.I led the Art Direction for this project while with Wieden + Kennedy, Delhi.
During the 2 years I spent as Art Director of TOMS Shoes, I was responsible for designing materials across all mediums. Whatever it was, developing out our brand identity, creating web layouts, blogs, blake's myspace, creating tech packs for our shoes, designing promotional materials, packaging, in store signage..did it all.