eHarmony Book of You

A redesign of eHarmony's personality profile, which gives users a custom report about themselves based on their initial questionnaire results. Designed the experience to be feel special and visually rich, featuring 3d page turns. The entire book is about 20 pages for free users and 100+ pages for premium users who have upgraded.

Designed responsively with 5 target resolutions in mind.

Year

2013

Capabilities

Lead Product Designer
UX & UI Design
Visual Design
Responsive Design
Agile Development




 
 

Collagio

Discovery Communication's first effort in building a large scale social knowledge platform from the ground up.

Year

2012

Capabilities

Web & iPad
Lead Product Designer
UX & UI Design
Visual Design









 
 
The Closet Trading Co.

The Closet Trading Co.

The Closet Trading Co.

Year

2012

Capabilities

Digital Strategy
UI, UX & Visual Design
Logo Redesign
Custom Wordpress Theme Development
 

eHarmony SEO Profiles

In March 2013 eHarmony kicked off a massive SEO acquisition effort, which included generating millions of pages based on user's profiles. We were unable to carry over the profile design from inside the product because it was not SEO friendly, so a brand new design approach was necessary for our efforts. A major design challenge was to maintain our user's privacy by disguising their names and real profile photos but also maintain a sense of warmth and personality. I came up with the solution of displaying 1 of many blurred out stock images that we stored in a database, assigned to profiles by ethnicity, age, and gender

The entire experience was designed responsively with a fluid grid, targeted for 1600px+ monitors, down to tablets and mobile phones.

As the first iteration of the project was being launched, our lead consultant managing the project told us this was hands down the most beautiful SEO project he had led in his career thus far.

Year

2013

Capabilities

Lead Designer
UX & UI Design
Visual Design
Responsive Design
Agile Development
 
 

eHarmony Advice

Year

2013

Capabilities

iPhone
Lead Product Designer
UX & UI Design
Visual Design
 
 

EmpowHer Institute

Branding, Digital Strategy & Website Design for a Los Angeles non-profit whose mission is to empower young girls through education, training and entrepreneurship.

Year

2012

Capabilities

Digital Strategy
UX & UI Design
Visual Design


 
 
Imprint Media - Website Design

Imprint Media Productions

Year

2011

Capabilities

Web Design
User Interface
User Experience
Visual Design
Front-End Development Imprint Media - Website Design
Imprint Media - Website Design
Imprint Media - Website Design
 
Humana Challenge

Humana Challenge

Year

2011

Capabilities

Visual Design
User Interface
User Experience
 
Silvi Concrete - Website Re-design Proposal

Silvi Concrete

Year

2010

Capabilities

Web Design
User Experience
User Interface
Silvi Concrete - Website Re-design Proposal - Subpage
Silvi Concrete - Website Re-design Proposal - Detail
 

Rick's Café

Rick's Café is a Casablance themed restaurant located in historic San Juan Capistrano's Regency Theatre. I worked on this project with Image Marketing Concepts and had a great time designing the layout.

Year

2010

Capabilities

Web Design
User Interface
User Experience
Visual Design
Rick's Cafe, Website Design
 
 

The Closet
Trading Co.

Year

2011

Capabilities

Ad Design
Design for Print
The Closet Trading Co. - Ad Design
 
The Closet Winter Ad
The Closet Dollars

The Closet Gift Card
 
 

Bikram Yoga Palm Desert

Year

2011

Capabilities

Web Design
User Experience
User Interface
Visual Design
Front-End Development
Wireframing
Bikram Yoga Palm Desert, Website Design
 
Bikram Yoga - Website Re-design
Bikram Yoga - Website Re-design
 
 
Indigo Airlines - Vol-au-vents Indigo Airlines - Airwiches
Indigo Airlines - Airwiches
Indigo Airlines - Airwiches
Indigo Airlines - Malabar Paranthas Indigo Airlines - Chandni Chowk

Indigo Airlines
On-Air Food
Packaging

While with Wieden + Kennedy, Delhi I worked on several projects for Indigo Airlines. One of which I was tasked with the adventure of designing on-air food packaging. Displayed here are designs for the following products: Mushroom Vol-au-Vents, Indigo Airwiches, Samosas, & Malabar Paranthas. The packaging was a big hit with the client as well as the passengers

Year

2009

Capabilities

Packaging Design Indigo Airlines - Vol-au-Vent detail Indigo Airlines - Vol-au-Vent detail Indigo Airlines - Malabar Parantha detail Indigo Airlines - Airwich detail Indigo Airlines - Malabar Parantha detail
 
 
India Tube - Website Design

The India Tube

The India Tube is a W+K initiated project, born out of our own personal frustrations with the status quo. We noticed that India was desperately in need of an honest, and exciting source for travel information so we went ahead and created it ourselves.I led the Art Direction for this project while with Wieden + Kennedy, Delhi.

Year

2009

Capabilities

Branding
Logo Design
Design for Print
Web Design
User Interface
User Experience
Visual Design
India Tube - Website Design
 
India Tube - Website Design
India Tube - Website Design
India Tube - Website Design
 
TOMS Shoes - Corporate Postcard

TOMS Shoes

During the 2 years I spent as Art Director of TOMS Shoes, I was responsible for designing materials across all mediums. Whatever it was, developing out our brand identity, creating web layouts, blogs, blake's myspace, creating tech packs for our shoes, designing promotional materials, packaging, in store signage..did it all.

Year

2006-2008

Capabilities

Branding
Strategy
Marketing
Design for Print
Visual Merchandising
Product Design
 
 
Modern Luxury - Press Materials Modern Luxury - Press Materials Modern Luxury - Press Materials

Modern Luxury Publications

Year

2006

Capabilities

Design for Print
 
Modern Luxury - Press Materials Modern Luxury - Press Materials
Modern Luxury - Press Materials Modern Luxury - Press Materials